Whether you're a business of one or a large corporation, social media is your vessel to communicate with your audience, share your story, and ultimately increase sales. In this workshop you will learn how to effectively and efficiently run your business Instagram account with quality and consistent messaging to ultimately increase your audience and brand awareness.
This will be a hands on experience giving you the opportunity to develop a custom content calendar and leverage tools to make posting more of an automatic process. You will leave this workshop with a customized plan in place, the confidence needed to leverage all areas of Instagram, and action steps you can implement immediately to successfully promote your business on Instagram.
THIS WORKSHOP PROVIDES:
How to leverage all areas of Instagram appropriately for your business
Best practices for audience engagement
How to grow your audience authentically
Guidelines for defining your brand
Learn how to leverage the algorithm
Developing content strategy & calendar
Tools and resources to streamline your process
JESSICA MORIARTY & MOLLIE WINDMILLER
Jessica Moriarty and Mollie Windmiller are the co-founders of LAB. Together, they offer the perfect combination of passion and skills to curate LAB MPLS and successfully bring it to life visually. Jessica is a social media strategist with a keen eye for styling & interior spaces. Mollie, owner of Windmiller Design Group, has an unrivaled eye for design and branding with a passion for connecting with other local businesses. Mix Jessica’s knowledge of social media & styling and Mollie’s expertise on visual story telling and branding, and we’ve got a duo that’s ready to successfully curate creative and business LABs.
Jessica brings her multitude of skills, keen eye for design, attention to detail, passion for authentic connections and drive to grow brands. As co-owner of LAB, Jessica wears many hats. One that she is most proud of is establishing LAB’s social media presence through styled imagery combined with a strategic and authentic approach. In addition, she works as a digital strategist developing social media strategy, content planning, influencer marketing and creative direction. Her experience and client list ranges from small business to agency to corporate.
Mollie has a true talent connecting with people and helping businesses grow - In addition to being the co-founder of LAB, she is also the owner and creative director of Windmiller Design Group, a local creative agency of ten years offering effective marketing and design solutions to build new brands, and elevate businesses in all areas of marketing.
TUESDAY, MAY 28TH
6:30PM - 9PM
What attendees are saying...
"I loved that Jessica and Mollie approached this class with a thorough examination of what my brand stands for and the audience it will serve. It’s so easy to get off track worrying about algorithms, hashtags or number of followers – and this class was such a great reminder of what it is all about. My favorite takeaway was to focus on collaboration and community, and I am excited to put that into practice with some of the amazing business owners I met in the class!"
- JESSICA S.
"I am so pumped about discovering LAB for Business! In just a few short hours, I gained so much practical and applicable knowledge through the Instagram 1.0 workshop. I can't wait to put all of this juicy information into action. Oh, and this, too: Mollie and Jessica are cool, approachable and savvy instructors who share their knowledge through their industry-proven expertise. I'm ready to dig into Instagram 2.0. It can't start soon enough!"
- JANE N.
"I had a wonderful time at the Instagram Strategy workshop. It's really fun to be in a room full of smart, talented and driven people who are all there to share common goals - enhancing skillsets and following their passions. Lab creates a safe environment for people to ask questions, try something new and put your dreams into tangible action - all in a super cute workspace. I'll definitely be going back for more!"