SEO LAB Instructor Elliot Saltzman l Hipreneur
Hipreneur works to empower small businesses in the world of Search Engine Optimization or SEO. They show business owners how to generate more business from Google. Elliot offers Hipreneur U, which is their online SEO course that teaches their clients how to get their website ranking higher on Google.
Can you tell us a bit about your business and how you got your start?
I’m in the SEO education and online course world. I saw a massive need for small businesses and creatives to have a solution to improve their online presence that didn’t start with a $800/mo price tag (the starting price point for most SEO services).
LAB is founded on three key values: connect, create and collaborate. What are your three values?
Empower. Inspire. Transform.
How did you get connected with LAB?
It started with an email and the rest is history.
Do/did you have a mentor?
I’ve had two mentors in life, Steve Siebold and Todd Fultz. I learned the speaking business from Steve and sales from Todd.
If you had one piece of advice for someone starting a business, what would it be?
Adopt the mindset, “I cannot fail. I can only learn and grow.” With this mindset, always go for it. What’s the worst thing that could happen?
What is your no-fail go-to when you need inspiration or to get out of a creative rut?
Tony Robbins Youtube videos. There is a reason this guy is the best at what he does and listening to him always gets me in the right state of mind.
If you weren’t doing this, what would you be doing?
What do you think is the best kept secret in business tools or resources?
Reading. I heard a stat that the average American reads less than 1 book a year. While business owners may be an outlier, I still think reading books is underutilized. It’s the most accessible and affordable way to get inside the minds of other business owners and thought leaders.
Tony Robbins, Grant Cardone, Brian Tracey.
What I am watching:
The Journey by Social Media Examiner on Youtube.
What I am listening to:
The Art of Paid Traffic with Rick Mulready (Podcast).
What I am reading:
Grit by Angela Duckworth.
Where I am traveling:
Next big stop, Amsterdam.
Favorite place to meet/collaborate in the Twin Cities.
Three Instagram accounts you love to see in your feed.
If you could take one LAB – creative or business – which would it be?
PR LAB – Can’t believe I haven’t attend this one yet!