Erin Newkirk l Satya

Erin Newkirk


Erin Newkirk



Working Your Best Life is the phrase Erin Newkirk lives by. Her business, Satya (meaning truth in Sanskrit) uses tools and vision to help others fall in love with their life and their work again. Satya provides retreats, work shops and one-on-one counseling to help regain joy in the day-to-day life.


Can you tell us a bit about your business and background?

Sure! Satya means truth in Sanskrit. As in...“Being truthful in one’s thought, speech and action.” After heaps of experience at both big shops and startups, I began to see the common thread for personal and company success. Yes, you have to have an amazing product or service that solves a real consumer pain point. But, that doesn’t guarantee success. Your business life must be rooted in knowing, owning, and living in your truth. So, as I branched out to help more companies and leaders succeed, I realized that before we jump into analyzing product strategy and/or marketing plans, we had to map out what it meant to Work Your Best Life.

How do you think living in the Twin Cities has shaped your business?

It’s always about people for me...and my tribe is filled with people who at one time, called the Twin Cities their home. Born and raised, here for a short & sweet layover, or somewhere in-between, I have met the most amazing, worldly, big-hearted individuals here. They are my home.

If you had one piece of advice for someone starting a business, what would it be?

There is no such thing as failure. Only market fit.

LAB is founded on three key values: connect, create and collaborate. What are your three key values?

Curiosity, Connectedness, Creativity

What is the favorite thing about your workspace?

I’m pretty much always on the move...Mondays are team day at Local Crate. Tuesday through Friday, I like to mix it up. For sure I spend a couple days soaking up the transformative energy at ModernWell, a.k.a. heaven on earth. And I prefer to work from home when my son is off school and/or when I need to really quiet the mind. Breakfast meetings at Penny’s, Yum, Zumbro are also pretty sweet.

What is your no-fail, go-to when you need inspiration or to get out of a creative rut?

Breathwork, meditation, and/or yoga depending on how much time I have and where I find myself when I need a refresh. The heart of my work is around building a healthy practice, so it’s less about the drama that comes with peaks and valleys, and more about how to create a constant flow of inspiration and creativity.

What are some of your everyday essentials that you can’t live without?

My family, funny and inspiring text messages from friends, morning meditation, Selenite. I love essential oils and always have a few on-hand to help me clear negativity and source a shot of joy.

If you weren’t doing this, what would you be doing?

Funny you should ask! One of my favorite things about “what I’m doing now” is that I am able to do so much! It’s definitely about abundance, “and” not “or.” Decentralizing the food system, helping people Work their Best Life, spending time with my 14 year old in between movies and mall hangouts, planning a dream vacation with my family this summer. I really believe that society has shown us limiting beliefs around working and living, so it’s exciting to try and reimagine how life can be productive and joyful.

Dream collaboration.

Holding a future Satya retreat with my Satya Sisters Dani Bowen and Lindsay DiLorenzo with Brené Brown, Michelle Obama and Gabby Bernstein.

Favorite place to meet/collaborate in the Twin Cities.

ModernWell, ModernWell, ModernWell

What’s currently binge watching or listening to?

Jonathan Fields, Good Life Podcast. (Favorite episodes so far, Brené Brown and Elizabeth Gilbert)

What item in your closet do you wear the most?

I have a soft white fuzzy cardigan that has my husband convinced I’m bringing back the housecoat. Out of the home? I love these pants from Gravitas. They are THE BEST.

Three Instagram accounts you love to see in your feed.





Last Adventure: Dinner at Demi.

Next Adventure: Satya Retreat in Costa Rica

By Day: Listening

By Night: Sleeping

Latest: Target drive up

Secret Skill: Rock star parking karma

Yes Please: Tulsi Tea

No Thanks: Diet soft drinks

Spirit Animal: Cat

Brand you can’t live without: Sara Happ