Dispelling Influencer Marketing Myths


Dispelling Influencer
Marketing Myths 3/14/19

Moderated by Christine Scherping (Friend of a Friend), with Bruno Bornsztein (Influence Kit), Bjork Ostrom (Pinch of Yum), Emily Hirsch (Fit Foodie Finds) and Meghan Yancy (MeghanJoyYancy.com)

Dispelling Influencer Marketing Myths, the first in a series focused on sharing perspectives on what Influencer Marketing really means. Gain insight from influencers, brands and agencies and be a part of a candid conversation about the challenges, successes and impact of Influencer Marketing.

Navigating this relevant topic is the passionate marketing maven Christine Scherping of Friend of a Friend, a boutique influencer marketing agency. Experienced with improving brand visibility and integrated marketing, Christine is at the top of our list when it comes to collaborating with key retail and consumer packaged goods clients while having her finger on the pulse of the social landscape. 

Sharing their perspectives and experience in the ever-evolving Influencer Marketing scene, we are honored to introduce the panel:

Bruno Bornsztein, an all-around web entrepreneur whose DIY/home improvement/design blog, Curbly was cutting edge as it was trailblazing user-generated content meets social network for those interested in home design/improvement and DIY. Innately innovative and problem solving, Bruno is getting ready to the introduce the world of bloggers and brands to Influence Kit, a digital toolkit giving you the power to show and track your real influence.

Bjork Ostrom, is the Chief Tech Consultant-Business Advisor-Taste Tester at Pinch of Yum, the popular food and recipe blog which he co-founded with his wife Lindsay. What started as a hobby grew into full-fledged business. Bjork has become the master at building passions into successful businesses as they have launched three additional “sister” sites – Food Blogger Pro, WP Tasty and Nutrifox and it seems like this is just the beginning.

Emily Richter, Chief Operating Officer of Fit Foodie Finds, a fast-growing media company with an emphasis on promoting a healthy and balanced lifestyle. With corporate and agency marketing experience, Emily turned her side-hustle into full-time as now 1/3 of Team Fit Foodie focusing on business operations, sponsorships and brand collaborations.

Meghan Joy Yancy is a self-proclaimed “hippie and holistic” mom of 6 and founder of the popular blog, MeghanJoyYancy.com. Inspired to explore social platforms while writing her first book, Meghan successfully created a community of encouragement, love and joy through her blog, social presence and collaborations.

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