Laura Roos | Minny & Paul


Minny & Paul

Laura Roos



Minny & Paul was founded with a vision to elevate gift giving and make it easier to share high-quality local products showcasing local makers, creatives and brands. You pick the box, they handwrite your gift message and send directly to the special person in your life…or you can even build-your-own-box at local events. Minny & Paul has set the bar at helping spread gratitude through local gifting.


What inspired you to start your business?

While working in the North Loop community, I was constantly exposed to new incredible, local businesses and wanted to create a way for others to experience the same.


Three words to describe your company’s vibe.

We just crafted our core values so this is a perfect time to share those.

Community, Quality and Integrity. 


What is the favorite thing about your workspace?

We actually just moved into a new studio space with our friend, Ashley Mary and we are loving it! There is a beautiful client area where we host and have meetings and of course we get to see Ashley’s art all day long. We now have space and room to operate which has been an amazing transition from our last shared studio space.


One thing you wish you had in your office/studio…

A full service coffee cart would be a dream.


What’s on your studio playlist?

We have a Spotify playlist called “M&P Picks” curated with our favorite local artists, currently have “Good As Hell” by Lizzo on repeat


What tool, object or ritual could you not live without in your workday?

My Google calendar and my Panda Planner. My brain is very scattered so if I don’t organize my thoughts at the beginning of the day I’m always running five minutes behind and easily overwhelmed. 


How and where do you see growth for your business?

We continue to see growth in our custom and corporate side of the business. We also have plans to expand in wedding in 2018 as well.  


If you had one piece of advice for someone starting a business, what would it be?

Starting a business means putting yourself and your ideas out into the world. It’s very vulnerable. Don’t let the fear of failure prevent you from pursuing your idea.


What do you think is the best kept secret in business tools or resources?

Podcasts! I always find so much inspiration and knowledge while listening to them. Plus, they help entrepreneurs feel less alone on those tough days. My favorites for entrepreneurs are “How I Built This,” “Startup,” and “Planet Money.”


Common misconception about starting/owning your own business?

It’s one thing to start a business – but it’s a completely different ballgame to grow and maintain one. The launch is the fun part!


If you could open a satellite office anywhere, where would it be?

Good question! There is growth potential in our custom and corporate market and we have a few mid-size markets similar to MSP on our radar for expansion.


If you could be a fly on the wall of anyone’s studio/shop whose would it be?

Annabella Sardelis of Indigo & Snow. She is so kind and her process is very cool.


Advice to my 2017 self.

"Be easier on yourself and remember to have fun."


Trend you love.  



Trend you are over.

Ultra feminine, over the top cursive handlettering.


Favorite place to meet/collaborate in the Twin Cities.

Tough one! Lynhall for the vibe. Up Coffee in Northeast for the convenience, food and ample seating.


Favorite place to go outside of the Twin Cities.

Los Cabos, Mexico. I go there every year with my family to the same place and it’s become a little home away from home. I’m getting married there in February and really can’t wait.


Three Instagram accounts you love to see in your feed.