Know your Value

JANUARY 19TH, 2019

Jackson Schwartz of Hennepin Made and Betsy Vohs of Studio BV

There is no one better to kick off the LAB Talks series than Jackson Schwartz, co-founder and Creative Director of Hennepin MadeParallel Café and The Holden Room with Betsy Vohs, founder of Studio BV. Jackson, with a deep-rooted belief that handmade products have a vital place in our culture and everyday life; and Betsy, ardent on giving back to the design community by successfully working with the next generation of designers and architects, make for a compelling conversation as they share perspective on knowing your value. 


Retail Storytelling


Moderated by Jerrod Sumner with Kristofer Bowman of Upstate MN and Chip Addington of Addington Company

This panel is Retail Storytelling for the Modern Shopper. There is no one better to lead this dynamic conversation than Jerrod Sumner of Brandtabulous - expert brand storyteller, editor and stylist, as well as the Creative Director of Rose & Loon with experience in curating local makers for West Elm. With his genuine appreciation for the maker, coupled with understanding the value of the story beyond the label and logo, Jerrod is changing how we experience retail in the Twin Cities.

Kristofer Bowman of UpState MN and Show and Tell, with his brick and mortar storefronts that focus on connecting people while sharing the stories of artists, designers and makers – and Chip Addington of Addington Company, whose love of nature and the outdoors fueled his passion for hand crafting the most beautiful high-quality gear and bags, make for a compelling exchange with Jerrod as they share perspective on the changing retail landscape as an editor, a maker and a shopkeeper. 



Subscribe to receive updates on upcoming LAB Talks speakers and notifications about when ticket sales go live.


Dispelling Influencer
Marketing Myths

MARCH 14TH, 2019

Moderated by Christine Scherping (Friend of a Friend), with Bruno Bornsztein (Influence Kit), Bjork Ostrom (Pinch of Yum), Emily Hirsch (Fit Foodie Finds) and Meghan Yancy (

Dispelling Influencer Marketing Myths, the first in a series focused on sharing perspectives on what Influencer Marketing really means. Gain insight from influencers, brands and agencies and be a part of a candid conversation about the challenges, successes and impact of Influencer Marketing.

Navigating this relevant topic is the passionate marketing maven Christine Scherping of Friend of a Friend, a boutique influencer marketing agency. Experienced with improving brand visibility and integrated marketing, Christine is at the top of our list when it comes to collaborating with key retail and consumer packaged goods clients while having her finger on the pulse of the social landscape. 

Sharing their perspectives and experience in the ever-evolving Influencer Marketing scene, we are honored to introduce the panel:

Bruno Bornsztein, an all-around web entrepreneur whose DIY/home improvement/design blog, Curbly was cutting edge as it was trailblazing user-generated content meets social network for those interested in home design/improvement and DIY. Innately innovative and problem solving, Bruno is getting ready to the introduce the world of bloggers and brands to Influence Kit, a digital toolkit giving you the power to show and track your real influence.

Bjork Ostrom, is the Chief Tech Consultant-Business Advisor-Taste Tester at Pinch of Yum, the popular food and recipe blog which he co-founded with his wife Lindsay. What started as a hobby grew into full-fledged business. Bjork has become the master at building passions into successful businesses as they have launched three additional “sister” sites – Food Blogger Pro, WP Tasty and Nutrifox and it seems like this is just the beginning.

Emily Richter, Chief Operating Officer of Fit Foodie Finds, a fast-growing media company with an emphasis on promoting a healthy and balanced lifestyle. With corporate and agency marketing experience, Emily turned her side-hustle into full-time as now 1/3 of Team Fit Foodie focusing on business operations, sponsorships and brand collaborations.

Meghan Joy Yancy is a self-proclaimed “hippie and holistic” mom of 6 and founder of the popular blog, Inspired to explore social platforms while writing her first book, Meghan successfully created a community of encouragement, love and joy through her blog, social presence and collaborations. 



The Journal