PR. What is it really? We're thrilled to have this opportunity to teach you exactly what public relations really means, especially in this day + age, and how to use it as a powerful tool to grow your business in an organic, thoughtful, wicked smart way. We'll start with the basics - writing a boilerplate + press release, creating a targeted media list, and designing a PR plan tailored to your business. From there, we'll discuss how to creatively craft pitches, how to develop relationships with the media, and how to identify story ideas/news hooks to build brand awareness. Come to class ready to share your business ideas and arm yourself with questions for us and your classroom colleagues. We're so looking forward to an open dialogue and sharing our experiences with you to get your brand the attention it deserves.
TOOLS YOU WILL TAKE HOME WITH YOU:
A press release template
- A PR plan outline
- A handful of story ideas/pitches for your brand